Adams. She’s completing the paperwork for her discharge now.”“Thanks,” I said.I sat back and closed my eyes, running through all the things I wanted and needed to talk to Jessica about, rehearsing everything from my greeting to my confession to my response to whatever it was she had to reveal to me. My mind went back to my conversation with Jorge, and how I might truly make Jessica my wife. I still wasn’t sure exactly what that meant; I just knew that I hadn’t done it before. My thoughts were disturbed by the sound of a latch clicking and a door opening. I opened my eyes and quickly stood up.“Hi, Tiger,” Jessica said quietly, dropping her bag to the floor.“Hi, Babe,” I responded, walking over to her.I took her in my arms, kissed her softly, then pulled her tightly to me. She wrapped her arms around me, and put her head on my shoulder and sobbed softly.“I’m sorry,” she said.“It’s OK. I love you and I’m here for you.”“Take me away from here, please,” she whispered.I released her and. It's free advertising -- free for them and free for us. Our only cost is for the media space."Kirk gazed at the screen for a moment and shook his head. "I'm still in awe of the brilliance of this concept. The ads are working. Our response rate is up twenty percent ... and our conversion rate is up thirty percent. Does everyone know what conversion rate means?" His gaze again swept over the attendees. "A little marketing talk -- conversion rate is the percentage of customers who respond to an ad that actually end up sending a check. This is what marketing is all about. You can have the greatest product in the world but no one will buy it if they don't know it exists. With ads like this, they know."Kirk again paused to let his audience grasp what he had said. "We have a side-effect," he continued. "Other shareholders in similar situations have seen these ads and they are asking us if they can participate. They are asking US! They want the exposure, too. This is a campaign with legs. It.
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